Checkup & Choices

CheckUp & Choices is an educational platform and service to help you curb or quit your drinking through science-backed techniques, daily reminders, and prompts.

Their previous website needed a focused message and a more user friendly experience for their target audience, which was men and women over the age of 50 who are interested in reducing or eliminating their drinking. This meant that content and flow needed to be easy to use, easy to read, and relatable for this group.

To accomplish this, I trimmed down and combined page content to reduce the number of clicks the viewer needed to make to get to their desired information or action. I also designed and built cohesive, on-brand reusable sections to create consistency and ease of use for the client so they can easily update page content and scale the website as needed.

Furthermore, the site was designed to appeal to those who are still unsure if this program is for them by providing plenty of space for successful testimonials, scientific information that is easy to understand, and highlighting all the benefits of enrolling in the program. The goal was to have a balanced approach that is friendly but still professional.

The second part of this project included creating branded social media templates so that the client can begin posting educational and advertising content to grow their readership. The focus was on Facebook, as this is where the majority of their audience lives virtually.