In 2019, Nocturne’s owner realized there was a gap in the market for nightwear: while lingerie brands focused on seduction and loungewear brands leaned casual, there were few options for women who wanted to feel effortlessly glamorous at home. Nocturne isn’t about overt luxury or unattainable glamour. It’s about reclaiming beauty in the everyday rituals. It speaks to modern women who seek both comfort and artistry, offering loungewear that transitions seamlessly from bedtime to elegant at-home hosting.

Nocturne is an ode to the golden age of Hollywood, where stars made even the act of pounding an art form. It redefines nightwear as something both sensual and sophisticated, with pieces designed to make a woman feel like the main character of her own evening. The brand’s tagline invites women to embrace the beauty in their private moments, whether they’re sipping wine on a velvet chaise or reading a novel by candlelight.