Branding
Packaging
Govlytics (formerly EasyVote) specializes on making election software more accessible, available, secure, and accurate within the United States. The group was looking for a refresh that demonstrated their expansion in services and matured vision.
The approach for the visual identity relied on a refined technical feel without venturing into sci-fi territory. The color palette we chose is subdued with pops of neon to create a balance of trust, reliability, and adventure.
The final result a custom logo, icon, and word mark that invokes the imagery of a microchip to call back to the software aspect of their services without feeling too literal. Strategic use of white space and a pop of their signature neon teal gives the icon a subtle 3D effect without being overbearing.
A hidden element within the logo is the subtle arrow within the "G" to showcase the innovative and forward-thinking personality of the brand that is always looking to the future and growth.
